Marketing Kurzusok

A kurzus célja, hogy a résztvevők elsajátítsák a fő szociális média platformok alapjait és azok használatát különböző iparágakban.

Számos kurzus foglalkozik a Brand Management de közülük csak kevesen foglalkoznak a Business to Business márkajelzéssel. Ez a kurzus a B2B márkaépítésre összpontosít, amely lényegesen különbözik a B2C márka menedzsmentjétől.

Ez a képzés a legmegfelelőbb az emberek számára a digitális Marketing és stratégiák területén. A képzés magában foglalja a digitális médiában való vonzás megszerzéséhez szükséges fogalmakat. Bevezetést nyújt a küldöttek számára a legfontosabb digitális marketing fogalmakhoz, a mobil marketingtől és a szociális média marketingtől az Email marketingig, a PPC marketingig és a SEOig. A képzés végére megértjük az elemzés és a jó stratégia fontosságát megfelelő példákkal.

Ez a képzés a legjobban megfelel a digitális Marketing és stratégiák számára. A képzés magában foglalja azokat a fogalmakat, amelyek nélkülözhetetlenek a Kínában a digitális médián keresztüli vonzáshoz. Bemutatja a legfontosabb digitális marketing koncepciókat, a mobil marketingtől és a közösségi média marketingtől az Email marketingig, a PPC marketingig és a SEOig. A képzés végére megértjük az elemzés és a jó stratégia fontosságát megfelelő példákkal.

A FlockDB egy nyílt forráskódú elosztott, hibatoleráns grafikon-adatbázis a széles, de sekély hálózati grafikonok kezeléséhez Ezt eredetileg a Twitter használta a felhasználók közötti kapcsolatok tárolására Ebben az oktatott, élő képzésben a résztvevők megtanulják, hogyan állítsanak fel és használjanak egy FlockDB-adatbázist, hogy segítsenek válaszolni a szociális média kérdéseire, mint például, ki követi kinek, kik blokkolja stb A képzés végére a résztvevők képesek lesznek: Telepítse és állítsa be a FlockDB-t Ismerje meg a FlockDB egyedülálló tulajdonságait a többi grafikon adatbázisához képest, mint a Neo4j Használja a FlockDB-t egy nagyméretű grafikon adatbázishoz Használja a FlockDB-ot a MySQL-rel együtt, hogy biztosítsa a szétosztott tárolási lehetőségeket Lekérdezés, létrehozás és frissítés rendkívül gyors grafikonok Vízszintesen skálázható FlockDB online, lowlatency, high throughput web környezetben Közönség Fejlesztők Adatbázis mérnökök A tanfolyam formátuma Részelőadás, vitafórumok, gyakorlatok és nehéz handson gyakorlat .

Marketing a termékek vagy szolgáltatások reklámozásának és értékesítésének, valamint az ügyfelek kielégítésének üzleti folyamatát jelenti.

Ez az oktató által irányított, élő (helyszíni vagy távoli) képzés marketing menedzsereknek, marketing személyzetnek és vállalkozóknak szól, akik el akarják ismerni a Marketing alapjait és a hozzájuk kapcsolódó taktikákat.

A képzés végére a résztvevők képesek lesznek:

- Fokozza a marketingtevékenység megértését.
- Végezzen el pontosabb marketing keverési taktikát.
- A marketing terv hatékonyabb megfogalmazása és végrehajtása.
- Javítani kell marketing készségeiket.

A tantárgy formátuma

- Interaktív előadás és beszélgetés.
- Sok gyakorlat és gyakorlat.

Tanfolyam testreszabási lehetőségek

- Ahhoz, hogy igényeljen személyre szabott képzést erre a kurzusra, kérjük, vegye fel velünk a kapcsolatot, hogy megbeszéljünk.

A marketing megértése. Érintse meg az ügyfelek érzéseit. Készítse elő saját tervét.

Legyen a marketing és az üzleti tevékenység az ügyfelek elvárásainak megfelelően, és tegye meg őket.

This is the one day version of the award winning course that helps you stop leaving money on the table, convert more sales, get bigger judgements, and gets your customer to perceive more value in your product offering while making them feel more comfortable spending money. It's like a 7th generation smart phone for your pricing designed by someone who was responsible for training in the marketing and sales department of the world's biggest biotech company which had both B2C and B2B operations.

Awards:
A shortened version of this training program, developed by Philippe -- who was responsible for training in the marketing and sales department of the world's biggest biotech company -- won its presenter, "Top Trainer" at the 2016 B2B Master conference in Kiev.

Course Description:
When asked to choose a pricing order which would maximize revenue in a sales situation, 95% of managers, directors, even CEOs of huge internet companies choose the option which would cost them almost 45% of sales. Learn how to create pricing environments and product matrixes which have been shown again and again to make customers and clients feel more comfortable spending money, using ideas developed and researched by some of the world's biggest companies and Nobel prize winners. Achieve 15%, 23%, 43%, and greater increases in sales and revenue with simple, low cost strategies which are applicable in virtually every aspect of B2B sales. Every entrepreneur, director, graphic designer, sales manager, consultant, advertising specialist, and human being responsible for their own brand should see this seminar at least once in their lives. Indeed, it is essential knowledge for those in the R&D department and tasked with developing new products because an understanding of how customers see a product matrix and spend money within it are key and can lead to significantly different levels of revenue and profit for the company.

A lot has changed in the world in the last 60 years. You’re not communicating with technology from the 1960s, like snail mail – or clunky typewriters. In the time it has taken for us to develop our communication tools of today, Nobel Prize winning economists and other researchers have forged ahead in the understanding of human behaviour.

You will be exposed to case studies and study after study in field after field of pricing, value estimation and purchase decision making to discover common threads in human behaviour and how to create both more perceived value in your product line offering as well as increase sales for year-end reports. You will learn to guide decisions of your customers with phenomenon so powerful they work in every field from pricing to human mate selection to world renowned “magic” acts (who are quick to admit there is no magic, but only psychology). You will never look at your prices the same way again.

What You Will Learn To Boost Your Business:
By taking this course, you will:
- Better understand the pricing strategies of the world's biggest companies
- Get a leap ahead of the competition in the sales arms race
- Learn how to create a pricing environment which makes your customers feel more comfortable spending money
- Learn and, importantly, UNDERSTAND, the proper order of pricing presentation in many negotiation and sales situations and why the wrong order can cost you 45% of your sales
- Learn how to create a product and pricing matrix which can increase product sales by up to 34%
- Learn how to ask a question which will double or triple the price paid for a bottle of wine at auction
- Learn how to add one inexpensive counter-intuitive option to product options which can increase sales by up to 40%
- Learn how one company raised prices by 10% and increased revenue by 95% and why this worked
- Learn how to implement several interesting pricing strategies of successful businesses as revealed by some of the world's greatest business strategy researchers
- Learn how to implement pricing strategies to reposition your brand on a market wide basis
- Learn how to better design your store layout and/or brochures for more sales
- Learn how to create a pricing environment which will guide your customers to options which are more profitable for you
- Improve your skills in advertisement layout and merchandise display based on key psychological principles
- Learn how to create product packages which will increase sales without increasing prices
- Learn how to use some items to create a demand for other items
- Learn how to increase the perception of value and quality using price
- TAKE MOST OF THE GUESSWORK OUT OF YOUR PRICING

What People Have To Say:
"While we worked together at the world's biggest biotech company, and Philippe did training in our marketing and sales department, he came up with more good ideas in one week than our whole company came up with in a year. Every business, executive, manager, and entrepreneur should hear his pricing and business seminars once."
Michael Ketcham, Former Sales Manager - Monsanto
Saint Louis, Missouri, USA

"I have been successfully managing sales for decades and I can say this is a mind taking and action provoking session -- with sparks! I highly recommend it."
Anton Yatchenko
Sony (Co-Owner 12 Moscow Stores)

"Worth every Euro. Fascinating."
Till Lesinski - Project Manager
BMW - Munich, Germany

"Extremely useful and enjoyable for everyone."
Natalia Semenkova - Manager of Marketing
Dixy
(a top 3 grocery retail chain in Russia)

"Philippe is an enthusiastic, clever guy with a lot of good ideas. He helped us redesign our menus and develop new and interesting products to increase our sales and profits."
Alexandra Kutepova - Art Director,
Gastronimica Restaurant Holding
(Sky Lounge and Florentini Restaurants, Moscow)

Miscellaneous:
This day long course includes several exercises which allow participants to get a better feel for the principles in use, with feedback from the course instructor.

This is the two day version of the award winning course that

helps you stop leaving money on the table, convert more sales, get bigger judgements, and gets your customer to perceive more value in your product offering while making them feel more comfortable spending money. It's like a 7th generation smart phone for your pricing designed by someone who was responsible for training in the marketing and sales department of the world's biggest biotech company which had both B2C and B2B operations.

Awards:
A shortened version of this training program, developed by Philippe -- who was responsible for training in the marketing and sales department of the world's biggest biotech company -- won its presenter, "Top Trainer" at the 2016 B2B Master conference in Kiev.

Course Description:
When asked to choose a pricing order which would maximize revenue in a sales situation, 95% of managers, directors, even CEOs of huge internet companies choose the option which would cost them almost 45% of sales. Learn how to create pricing environments and product matrixes which have been shown again and again to make customers and clients feel more comfortable spending money, using ideas developed and researched by some of the world's biggest companies and Nobel prize winners. Achieve 15%, 23%, 43%, and greater increases in sales and revenue with simple, low cost strategies which are applicable in virtually every aspect of B2B sales. Every entrepreneur, director, graphic designer, sales manager, consultant, advertising specialist, and human being responsible for their own brand should see this seminar at least once in their lives. Indeed, it is essential knowledge for those in the R&D department and tasked with developing new products because an understanding of how customers see a product matrix and spend money within it are key and can lead to significantly different levels of revenue and profit for the company.

A lot has changed in the world in the last 60 years. You’re not communicating with technology from the 1960s, like snail mail – or clunky typewriters. In the time it has taken for us to develop our communication tools of today, Nobel Prize winning economists and other researchers have forged ahead in the understanding of human behaviour.

You will be exposed to case studies and study after study in field after field of pricing, value estimation and purchase decision making to discover common threads in human behaviour and how to create both more perceived value in your product line offering as well as increase sales for year-end reports. You will learn to guide decisions of your customers with phenomenon so powerful they work in every field from pricing to human mate selection to world renowned “magic” acts (who are quick to admit there is no magic, but only psychology). You will never look at your prices the same way again.

What You Will Learn To Boost Your Business:
By taking this course, you will:
- Better understand the pricing strategies of the world's biggest companies
- Get a leap ahead of the competition in the sales arms race
- Learn how to create a pricing environment which makes your customers feel more comfortable spending money
- Learn and, importantly, UNDERSTAND, the proper order of pricing presentation in many negotiation and sales situations and why the wrong order can cost you 45% of your sales
- Learn how to create a product and pricing matrix which can increase product sales by up to 34%
- Learn how to ask a question which will double or triple the price paid for a bottle of wine at auction
- Learn how to add one inexpensive counter-intuitive option to product options which can increase sales by up to 40%
- Learn how one company raised prices by 10% and increased revenue by 95% and why this worked
- Learn how to implement several interesting pricing strategies of successful businesses as revealed by some of the world's greatest business strategy researchers
- Learn how to implement pricing strategies to reposition your brand on a market wide basis
- Learn how to better design your store layout and/or brochures for more sales
- Learn how to create a pricing environment which will guide your customers to options which are more profitable for you
- Improve your skills in advertisement layout and merchandise display based on key psychological principles
- Learn how to create product packages which will increase sales without increasing prices
- Learn how to use some items to create a demand for other items
- Learn how to increase the perception of value and quality using price
- TAKE MOST OF THE GUESSWORK OUT OF YOUR PRICING

What People Have To Say:
"While we worked together at the world's biggest biotech company, and Philippe did training in our marketing and sales department, he came up with more good ideas in one week than our whole company came up with in a year. Every business, executive, manager, and entrepreneur should hear his pricing and business seminars once."
Michael Ketcham, Former Sales Manager - Monsanto
Saint Louis, Missouri, USA

"I have been successfully managing sales for decades and I can say this is a mind taking and action provoking session -- with sparks! I highly recommend it."
Anton Yatchenko
Sony (Co-Owner 12 Moscow Stores)

"Worth every Euro. Fascinating."
Till Lesinski - Project Manager
BMW - Munich, Germany

"Extremely useful and enjoyable for everyone."
Natalia Semenkova - Manager of Marketing
Dixy
(a top 3 grocery retail chain in Russia)

"Philippe is an enthusiastic, clever guy with a lot of good ideas. He helped us redesign our menus and develop new and interesting products to increase our sales and profits."
Alexandra Kutepova - Art Director,
Gastronimica Restaurant Holding
(Sky Lounge and Florentini Restaurants, Moscow

Miscellaneous:
This two day version of this course allow you to spend more time working on understanding and applying these principles and allows for better coverage of some of the principles. It also allows a half day for your group to look at your particular pricing situation and develop solutions with the involvement of the course instructor.

Közönség

Ez a kurzus minden olyan személyzet számára készült, akiknek szélesebb képet kell kapniuk a vállalkozás részéről; sajátos szerepük benne; és részvételüket a szervezet egészéhez való hozzájárulásának javításában

A tanfolyam formátuma

A következők kombinációja:

- Elősegített beszélgetések
- Dia prezentációk
- Feladatok

A workshop végére a résztvevők:

- Magyarázza el, hogy mi a „márka” és hogyan befolyásolhatja azt
- Ismerje meg a Változási stratégiák folyamatát és a cégen belüli pozícióját
- Részletesen ismertesse az üzleti életben bekövetkező változások alapjául szolgáló lényeges elveket
- Ismerje meg az Ügyfél / érdekelt felek kapcsolatának fontosságát bármely üzlet sikeres lebonyolításában
- Határozza meg az üzlet és a küldöttek üzleti tevékenységének pénzügyi szempontjait
- Határozza meg a tárgyalások fontos szempontjait annak érdekében, hogy biztosítsa a lehető legjobb eredményt az üzletrészük számára